Articles

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In General Articles

What Can We Expect at WWDC 2013?

The eyes and ears of the iPhone and iPad application development world will be trained on California soon, as Apple holds their annual Worldwide Developers Conference in the Moscone Center in San Francisco from June 10th to the 14th. Apple likes to play coy when it comes to details; they love the buildup and anticipation preceding the introduction of new hardware and software. Even though they haven't given us much to go on, that doesn't stop folks in the industry from making a few educated...

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In App Marketing

Becoming an App Store Affiliate

App developers and webmasters alike are constantly on the lookout for ways to monetize what they do, both for themselves and for their clients. We'd like to take a moment here and discuss one of the ways such monetization can take place; namely, through affiliate programs. They're easy to set up and are free, so the risk involved is minimal. For this article, we'll use as an example the Apple Apps Store affiliate program, for a couple reasons: First, it's the largest app-based affiliate...

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In App Development

The Case for QR Testing Distribution

As we've discussed in some of our other articles, testing your mobile application before sending it to market is important to its overall success. The testing phase is where any user experience (UX), coding, text, or graphics issues can be found early—and therefore fixed—before your app's released to the general public. While it's true that no one's perfect, testing gets your app as close to perfect as it can be. And that's what you want your potential customers to see. Whether you have two...

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In General Articles

Curative Computing and The App World

Before we jump into a discussion of curative computing and applications, we thought it would be best to take a step back and work on an easy-to-understand layperson's definition. When most people hear the word “curator,” it conjures up images of someone at a museum who sorts through all the artifacts and items they have in their inventory and decides which ones will be put on public display. Curative computing follows along those same lines. As Wired.com reported at the time, the term was...

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In iPhone and iPad Articles

When Will We See 5G?

When it comes to technology, consumers have an almost insatiable appetite for moving forward. Sure, there are audio purists who prefer the “warmer” sound of vinyl albums to that of CDs and MP3s, and even some who'd rather watch movies on laser discs than DVDs. But the overwhelming majority of folks out there are always asking, “What's next?” Now that a good chunk of the world is using 4G technology, it's only natural that people are asking when we'll have a 5G network available for use. Or,...

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In General Articles

The Who, What And Where Of Apple WWDC 2013

The planners of Apple's Worldwide Developers Conference (WWDC) are putting on the finishing touches as they gear up for WWDC 2013, set to be held at the Moscone Center in San Francisco from June 10th through the 14th. As always, iPhone and iPad app developers from around the world—even those who aren't attending—will be paying close attention to the topics and trends discussed there, and Appvisors will be no exception. As has been the tradition at WWDC in prior years, Apple will be delivering...

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In General Articles

IOS 7 Rollout at Apple WWDC 2013

And let the speculating begin Apple's Worldwide Developers Conference (WWDC 2013) kicks off on June 10th, and goes through the 14th, at the Moscone Center in San Francisco. That's what we know, and it's just about all Apple's gonna tell anyone until their kickoff keynote presentation at 10 AM PDT on the 10th. As is their custom, Apple likes to hold their cards close to the vest, and this year they'll do their level best to plug any leaks and keep people wondering until the conference. We...

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In iPhone and iPad Articles

Tablet and Smartphone Apps: One Size Fits All?

We've been asked a few times if app development is any different between smartphones and tablet computers. This is one of those questions where you're gonna get varying responses depending on who you ask. In our experienced opinion is: yes and no. Right now, there are a lot more applications that are created with smartphones in mind, but that's rapidly changing as tablets become more popular. As a result, many people are downloading smartphone apps for use on their tablets—and for the most...

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In General Articles

Measuring Your Apps Success

It's the moment of truth: your mobile app's been released to the public, and it's time to see how well all your hard work is gonna pay off. As the information related to your app's performance trickles in, there's a ton of data to analyze. That information not only tells you what's going right with your app, but can also give you hints as to what might need to be adjusted to make it even better. There are those who are more than content to check their app's number of downloads and convert...

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In General Articles

PC'S vs. Tablet Computers: And The Winner Is......

It wasn't all that long ago that tablet computers were considered a novelty, a new tech toy, a diversion. There's a period—a very tense one for those who have a stake in new technology—when the public takes its time and collectively votes yea or nay on embracing the new tech. By this process, 8-tracks give way to cassettes, vinyl albums were overtaken by compact discs (which in turn are now challenged by MP3's), and videotapes lost their market to DVDs. The introductory period for tablet...

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In App Marketing

Social Media Marketing For Mobile Applications

When we brainstorm with our app development partners, we always emphasize the importance of marketing once the app is launched—and even beforehand, for your marketing strategy needs to be kept in mind throughout the app creation process. We also like to recommend the use of social media as an integral part of marketing, because it can be both inexpensive and effective. In fact, with just a little extra legwork on your part, social media marketing for your mobile app takes as little as...

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In App Marketing

Mobile Apps And Search Engine Marketing (SEM)

There's a humorous little anecdote in the online advertising community that goes something like this: On the day the Internet was first introduced to the public, it took about 45 seconds before the first ad appeared. Though it may not have happened quite that quickly, marketers wasted little time in taking advantage of this new form of media. Search Engine Marketing (SEM) has played an important role in online marketing. Briefly put, advertisers use keywords and phrases so their customized...

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In App Marketing

Setting Up Your App Store Listing

Your mobile device application is ready to go! Every element of its design has been carefully crafted and built to your specifications, and it's been thoroughly tested. It works perfectly, and all you need to do now is release it to your prospective customers. Yeah...how do you go about doing that, exactly? In order for your app to do its best in the marketplace, you're gonna have to list it in at least one apps store. They're at the heart of successful app marketing, and they offer...

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In iPhone and iPad Articles

Growing a Bumper Crop From Your iPad Mini App

Idea! You've come up an idea for an iPad Mini app that would set the world on its ear. If you were in a cartoon or comic book, there'd be a brightly-lit light bulb or exclamation point above your head. To paraphrase John Steinbeck, the soil of your creative mind is so fertile, you could raise a bumper crop of candy canes. What an idea! Okay, you have an amazing idea. Now what? A sketch on a napkin doesn't do much on its own; it needs quality design and implementation to bring it to life....

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In App Design

Tips For Mobile App Graphic Designs

In another article, we discussed the importance of artwork and graphics in mobile app development. This article by Noupe.com emphasizes that the first impression users get from an app often determines its ultimate success. Today, we're gonna take the concept a step further, with tips about what to consider when creating app graphics. First and foremost: Keep it simple! Mobile device screens are small, and some have slower processing speeds. It's easy to give into the temptation to dazzle with...

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In General Articles

What Features Are Possible In a Mobile App?

One of the most common questions we're asked here at Appvisors is: “What features are available in a mobile app?” We're glad you asked! We won't waste time in getting right down to it, either, for there are a lot of features we offer. We've broken it down into the six major categories below. As you read, keep your eye out for an asterisk (*) next to the feature name; that indicates the item is among the current most popular features in apps. 1. Social Media.These features work with...

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In General Articles

Apple vs. Android Mobile Market Share

In the mobile device marketplace, even those outside the industry can tell you who the top two players are. Apple's iOS and Google's Android operating systems have a commanding lead both in the United States and around the world. We'd like to take a moment and go over the numbers in the bustling mobile market. It might come as a surprise to some folks that Apple is no longer number one in the smartphone market. While it's true that Apple markets aggressively, and has their own chain of stores...

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In General Articles

Where The Mobile Markets Been & Where It's Going

To call the mobile device market “active” might be the understatement of the year. At Appvisors, it's our job to keep up with all the changes, and we thought we'd share with you the developments over the last few years, and what new trends are on the horizon. We'll start with a quick list of trends that have dominated the industry over the past few years: 1. Android Versions. Whereas Apple's iOS is limited to Apple devices, Google's Android system covers a broad spectrum. Since it's open...

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In General Articles

There's An App For That! But Where?

Mobile devices such as smartphones and tablets are easily the fastest-growing sector of the electronics marketplace today. Bloomberg magazine tells us that smartphones in use alone passed one billion worldwide in 2012, and that number is expected to double by 2015. Marching hand-in-hand with the expanding mobile device marketplace is the industry of mobile applications, or apps. These clever and compact programs entertain, direct, inform and organize our lives with a simple tap of the screen....

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In General Articles

Rocking Your iPhone App Idea

“I'm just an app, yes, I'm only an app, and I'm looking for a market to tap...” Remember the classic ABC Saturday morning series Schoolhouse Rock? If you're of a certain age, these little cartoons came on just after your favorite cartoon and just before your second-favorite cartoon, somewhere around your third or fourth bowl of cereal. One of the Schoolhouse Rock episodes had a lonely little anthropomorphic bill awaiting his turn in Congress, so he could become a law. Sure enough, by the...

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