App Launch

So much relies on how an app is listed in one of the major apps stores. What have your experiences been regarding what works and what doesn't? Here, you can suggest keywords that have customer-attracting power—and the ones that don't perform as well. What do you think needs to be in an app description, and what details can be left out? From targeting a specific demographic to avoiding having an app being rejected by an app store, there are many topics to touch upon here. Share with other Appvice Community members the many facets of launching an app to the general public.